{"id":7408,"date":"2022-03-17T23:09:47","date_gmt":"2022-03-17T20:09:47","guid":{"rendered":"https:\/\/unsallaw.com\/?p=7408"},"modified":"2022-03-17T23:09:47","modified_gmt":"2022-03-17T20:09:47","slug":"moda-ve-hazir-giyim-sektoru-metaversete","status":"publish","type":"post","link":"https:\/\/unsallaw.com\/tr\/moda-ve-hazir-giyim-sektoru-metaversete\/","title":{"rendered":"Moda ve haz\u0131r giyim sekt\u00f6r\u00fc Metaverse&#8217;te"},"content":{"rendered":"<p>Metaverse i\u00e7in sanal ger\u00e7ekli\u011fin ve Internet&#8217;in ileri a\u015fama platformu ve uygulamas\u0131 diyebiliriz. Nas\u0131l ki 1990&#8217;lar\u0131n sonunda ak\u0131ll\u0131 telefonlar\u0131m\u0131z ve o telefonlar \u00fczerinde kulland\u0131\u011f\u0131m\u0131z binlerce \u00e7e\u015fitli online uygulama ve elektronik ticaret yokken Internet&#8217;in ne oldu\u011funu ve nelere gebe oldu\u011funu tam olarak anlamad\u0131 isek, bug\u00fcn de Metaverse uygulamalar\u0131 emekleme d\u00f6neminde oldu\u011fundan, Metaverse&#8217;\u00fcn potansiyelini anlayam\u0131yoruz.<\/p>\n<p>Oysa, art\u0131k biliyoruz ki, Internet ve bu teknoloji \u00fczerinde ko\u015fan binlerce uygulama ya\u015fam\u0131m\u0131z\u0131 pratikle\u015ftirmi\u015f ve bir\u00e7ok sekt\u00f6rde h\u0131z ve zaman kazand\u0131rm\u0131\u015f, hayat\u0131m\u0131z\u0131n vazge\u00e7ilmez bir par\u00e7as\u0131 haline gelmi\u015ftir. <\/p>\n<p>Sanal Ger\u00e7eklik (<em>Virtual Reality<\/em>) ve Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik (<em>Augmented Reality<\/em>) teknolojileri art\u0131k; e\u011fitim, e\u011flence, tasar\u0131m, pazarlama, reklamc\u0131l\u0131k gibi bir\u00e7ok alana entegre haldedir. <\/p>\n<p>Sanal ger\u00e7eklik teknolojilerini ve Metaverse&#8217;\u00fcn sundu\u011fu imkanlar\u0131 her sekt\u00f6r gibi moda sekt\u00f6r\u00fc de kullanmaya ba\u015flam\u0131\u015ft\u0131r. Bu yaz\u0131m\u0131zda moda sekt\u00f6r\u00fcne Metaverse bak\u0131\u015f a\u00e7\u0131s\u0131 getirerek, sanal ger\u00e7eklik teknolojilerinin moda sekt\u00f6r\u00fcne sunabilece\u011fi imkanlar\u0131 inceleyece\u011fiz.<\/p>\n<h4>Markalar Metaverse&#8217;\u00fc nas\u0131l kullan\u0131yor?<\/h4>\n<p>Metaverse, dijital ve fiziksel deneyimlerin harmanlanmas\u0131d\u0131r ve m\u00fc\u015fterilere al\u0131\u015fm\u0131\u015f olduklar\u0131ndan farkl\u0131 bir deneyim ya\u015fatmaktad\u0131r. Metaverse&#8217;\u00fcn moda sekt\u00f6r\u00fcne sundu\u011fu uygulamalar aras\u0131nda sanal giysiler ve defileler, \u00fc\u00e7 boyutlu \u00fcr\u00fcn deneyimleri, sanal deneme kabinleri, bir Metaverse ortam\u0131nda veya oyununda kullan\u0131c\u0131n\u0131n bir ma\u011fazaya girerek oradan \u00fcr\u00fcn sat\u0131n almas\u0131 gibi marka ile do\u011frudan etkile\u015fim i\u00e7ine girebilmesi gibi \u00f6rnekler g\u00f6sterilebilir. <\/p>\n<p>Metaverse arac\u0131l\u0131\u011f\u0131 ile m\u00fc\u015fterilerin fiziki ve online ma\u011fazac\u0131l\u0131k deneyimlerine yeni bir deneyim daha eklenmi\u015f, markalar\u0131n da perakende ve online sat\u0131\u015f faaliyetlerine yeni bir sat\u0131\u015f noktas\u0131 daha eklendi\u011fi anlam\u0131na gelmektedir. <\/p>\n<p>Yak\u0131n zamanda Adidas; blokzinciri tabanl\u0131 sanal oyun platformu olan Sandbox ile anla\u015ft\u0131\u011f\u0131n\u0131 ve Metaverse&#8217;te bir ma\u011faza a\u00e7maya <a href=\"https:\/\/decrypt.co\/87087\/adidas-goes-full-metaverse-with-coinbase-partnership-and-the-sandbox-real-estate\" title=\"Adidas Goes Full Metaverse With Coinbase Partnership and The Sandbox Real Estate\" target=\"_blank\" rel=\"noopener\">haz\u0131rland\u0131\u011f\u0131n\u0131 duyurdu<\/a>. Rakibi Nike da bir \u00e7evrimi\u00e7i oyun platformu olan Roblox ile anla\u015farak oyun i\u00e7i ma\u011fazalar kurdu ve oyunun i\u00e7inde <a href=\"https:\/\/www.news18.com\/news\/tech\/nike-enters-metaverse-with-nikeland-virtual-store-on-roblox-4462814.html\" title=\"Nike Enters Metaverse With &#039;NIKELAND&#039; Virtual Store on Roblox\" target=\"_blank\" rel=\"noopener\">Nikeland&#8217;i a\u00e7t\u0131\u011f\u0131n\u0131 duyurdu<\/a>. Duyurunun ard\u0131ndan marka tesciline &#8220;indirilebilir dijital \u00fcr\u00fcn&#8221; s\u0131n\u0131f\u0131n\u0131 da ekletti. <\/p>\n<p>Adidas ve Nike d\u0131\u015f\u0131nda Metaverse&#8217;\u00fc kucaklayan bir\u00e7ok l\u00fcks moda evi de bulunuyor. Bunlardan biri olan Gucci sanal sergisi Gucci Garden&#8217;\u0131 piyasaya s\u00fcrmek i\u00e7in Roblox ile birlikte <a href=\"https:\/\/blog.roblox.com\/2021\/05\/gucci-garden-experience\/\" title=\"The Gucci Garden Experience Lands on Roblox\" target=\"_blank\" rel=\"noopener\">i\u015f birli\u011fi yapt\u0131<\/a>. Gucci Garden sergisi markan\u0131n 100. y\u0131ld\u00f6n\u00fcm\u00fc sebebi ile Floransa&#8217;da d\u00fczenlenen <a href=\"https:\/\/www.dezeen.com\/2021\/05\/20\/gucci-garden-roblox-virtual-exhibition\/\" title=\"Gucci hosts virtual exhibition in online game Roblox to mark centenary\" target=\"_blank\" rel=\"noopener\">ger\u00e7ek bir sergiye<\/a> dayan\u0131yor. Metaforce&#8217;un kurucusu Allen Adamson AP&#8217;ye verdi\u011fi bir r\u00f6portajda Gucci&#8217;nin Roblox ile olan i\u015f birli\u011fi i\u00e7in elde etti\u011fi en b\u00fcy\u00fck yat\u0131r\u0131m getirisinin <em>&#8220;Z neslinin d\u00fcnyas\u0131n\u0131n bir par\u00e7as\u0131 olmak&#8221;<\/em> <a href=\"https:\/\/apnews.com\/article\/gucci-roblox-76339d10f139e9b0d39761bd8426c11e\" title=\"Gucci digitally outfits Gen-Z in metaverse foray with Roblox\" target=\"_blank\" rel=\"noopener\">oldu\u011funu vurguluyor<\/a>.<\/p>\n<p>Bir di\u011fer l\u00fcks giyim markas\u0131 Balenciaga, Epic Games ile ortakl\u0131k kurdu. Balenciaga temal\u0131 aksesuarlarla birlikte Fortnite oyununda avatarlar d\u0131\u015f g\u00f6r\u00fcn\u00fcm olu\u015fturabilecek. Ayn\u0131 zamanda oyun i\u00e7inde Balenciaga temal\u0131 bir merkez geli\u015ftirildi ve bu merkez, ziyaret\u00e7ilerin kozmetik sat\u0131n alabilecekleri sanal bir <a href=\"https:\/\/www.practicalecommerce.com\/12-examples-of-brands-in-the-metaverse\" title=\"12 Examples of Brands in the Metaverse\" target=\"_blank\" rel=\"noopener\">Balenciaga ma\u011fazas\u0131n\u0131<\/a> i\u00e7eriyor. Ayr\u0131ca, Balenciaga \u015firket b\u00fcnyesinde, yaln\u0131zca Metaverse&#8217;e ve gelecekteki sanal teknoloji k\u00f6kenli kazan\u00e7l\u0131 f\u0131rsatlar\u0131na adanm\u0131\u015f ayr\u0131 i\u015f b\u00f6l\u00fcm\u00fcn\u00fc de olu\u015fturmu\u015ftur.<\/p>\n<p>D\u00fcnyaca \u00fcnl\u00fc markalardan biri olan Ralp Lauren de k\u0131\u015f sezonu i\u00e7in 5 dolar\u0131n alt\u0131nda fiyatlarla sat\u0131\u015fa sundu\u011fu sanal \u015fi\u015fme ceketler, kareli bereler ve di\u011fer retro kayak giysileriyle, 7\/24 a\u00e7\u0131k ve d\u00fcnyadaki herkesin yaln\u0131zca birka\u00e7 t\u0131klamayla eri\u015febilece\u011fi sanal ma\u011fazalar\u0131n\u0131 <a href=\"https:\/\/www.forbes.com\/sites\/laurendebter\/2021\/12\/25\/fashion-and-the-metaverse-why-ralph-lauren-wants-to-sell-you-digital-clothing\/?sh=13677814be89\" title=\"Fashion And The Metaverse: Why Ralph Lauren Wants To Sell You Digital Clothing\" target=\"_blank\" rel=\"noopener\">Roblox&#8217;un \u00e7evrimi\u00e7i d\u00fcnyas\u0131nda a\u00e7t\u0131<\/a>. Ralph Lauren CEO&#8217;su Patrice Louvet gen\u00e7 m\u00fc\u015fterileri \u00e7ekmenin bir yolu olarak Metaverse&#8217;deki f\u0131rsatlar\u0131 de\u011ferlendireceklerini belirterek <em>&#8220;Stratejilerimizden biri yeni nesli kazanmak ve yeni nesil orada. O y\u00fczden biz de orada olmal\u0131y\u0131z&#8221;<\/em> <a href=\"https:\/\/www.cnbc.com\/2022\/01\/17\/ralph-lauren-ceo-says-metaverse-is-way-to-tap-into-younger-shoppers.html\" title=\"Ralph Lauren CEO says metaverse is way to tap into younger generation of shoppers\" target=\"_blank\" rel=\"noopener\">s\u00f6zleri<\/a> ile bu do\u011frultuda sanal ger\u00e7eklik teknolojisi k\u00f6kenli projeler \u00fcreteceklerini belirtti.<\/p>\n<p>Louis Vuitton, kurucusunun 200. do\u011fum g\u00fcn\u00fcn\u00fc kutlamak i\u00e7in, marka monogram\u0131 taraf\u0131ndan yarat\u0131lan bir maskot olan Vivienne&#8217;in sanal d\u00fcnyay\u0131 dola\u015f\u0131rken ve NFT koleksiyon \u00fcr\u00fcn\u00fc olan mumlar\u0131 aramak i\u00e7in d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki canl\u0131 yerlere yapt\u0131\u011f\u0131 yolculuklar\u0131 g\u00f6steren bir video oyunu olan Louis: <a href=\"https:\/\/www.highsnobiety.com\/p\/louis-vuitton-nft-game\/\" title=\"Louis Vuitton&#039;s New Game Is Better Than Fortnite\" target=\"_blank\" rel=\"noopener\">The Game&#8217;i piyasaya s\u00fcrd\u00fc<\/a>. <\/p>\n<p>Zara ise G\u00fcney Kore merkezli moda markas\u0131 Ader Error ile anla\u015farak <a href=\"https:\/\/fashionunited.uk\/news\/fashion\/zara-enters-the-metaverse-with-ader-error-collaboration\/2021120759895\" title=\"Zara enters the metaverse with Ader Error collaboration\" target=\"_blank\" rel=\"noopener\">AZ Koleksiyon&#8217;unu Metaverse evreninde duyurmu\u015ftu<\/a>. \u0130\u015fbirlik\u00e7i \u015firketler AZ Koleksiyonlar\u0131 ile hem ger\u00e7ek d\u00fcnyada hem de sanal d\u00fcnyada ki\u015fisel deneyim yoluyla geli\u015ftirilen bireylerin benzersizli\u011fine dayal\u0131 yeni bir nesli yeniden tan\u0131mlamay\u0131 ve nihayetinde <em>&#8220;Jenerasyon AZ&#8221;<\/em> olarak adland\u0131rd\u0131klar\u0131 \u015feyi olu\u015fturmay\u0131 hedeflediklerini belirtiyor.<\/p>\n<h4>Metaverse&#8217;\u00fcn Moda Sekt\u00f6r\u00fcne Sundu\u011fu \u0130mkanlar<\/h4>\n<p>Sanal ger\u00e7eklik teknolojileri tasar\u0131mlar\u0131n yap\u0131l\u0131\u015f a\u015famas\u0131nda \u00e7izim, kal\u0131p vb. tekniklerini geli\u015ftirebilmelerine olanak tan\u0131maktad\u0131r. Bu kapsamda tasar\u0131mlar \u00fc\u00e7 boyutlu \u00e7izimler arac\u0131l\u0131\u011f\u0131 ile yap\u0131lmaktad\u0131r. <\/p>\n<p>Ayn\u0131 zamanda sanal ger\u00e7eklik teknolojileri m\u00fc\u015fteri memnuniyeti odakl\u0131 bir politika izleyerek markalara \u00fcretece\u011fi tasar\u0131mlar\u0131 test etmek ve m\u00fc\u015fterilerinin taleplerini de\u011ferlendirmek i\u00e7in yeni bir bak\u0131\u015f a\u00e7\u0131s\u0131 da sunabilir. Markalar sanal ger\u00e7eklik teknolojileri ile beraber tasar\u0131mlar\u0131n\u0131 ilk kez dijital d\u00fcnyada piyasaya s\u00fcrerek, m\u00fc\u015fterilerinden geri bildirim alabilecek ve tasar\u0131mlar\u0131n\u0131 fiziksel d\u00fcnyada satmadan \u00f6nce m\u00fc\u015fterilerinden gelen talebi de\u011ferlendirebilecek. Tasar\u0131m\u0131n dijital versiyonu be\u011fenen m\u00fc\u015fteriler, fiziksel versiyonu sipari\u015f edebilirler.<\/p>\n<p>Ayn\u0131 zamanda s\u00fcrd\u00fcrebilirlik a\u00e7\u0131s\u0131ndan inceledi\u011fimizde elbiselerin dijital ortamlarda tasarlanmas\u0131 moda sekt\u00f6r\u00fcn\u00fcn \u00e7evreye sebep oldu\u011fu <a href=\"https:\/\/dergipark.org.tr\/tr\/download\/article-file\/1263291\" title=\"Tekstil ve Modada S\u00fcrd\u00fcr\u00fclebilirlik\" target=\"_blank\" rel=\"noopener\">olumsuz etkiyi azaltabilir [PDF]<\/a>. \u00d6rne\u011fin art\u0131k influencerlar sosyal medya payla\u015f\u0131m\u0131 yapmak i\u00e7in tek bir sefer kullanmak \u00fczere giysiler sat\u0131n almaktad\u0131r. Al\u0131nan bu giysi tekrar giyilmek ve ayn\u0131 giysi ile tekrar <a href=\"https:\/\/www.dell.com\/en-us\/perspectives\/digital-fashion-future-dressx\/\" title=\"Is digital clothing the future of fashion?\" target=\"_blank\" rel=\"noopener\">payla\u015f\u0131m yap\u0131lmak istenmemektedir<\/a>. Sanal ger\u00e7eklik teknolojileri kullan\u0131larak \u00fcretilen bu dijital giysiler ki\u015fiye yeni bir al\u0131\u015fveri\u015f yapm\u0131\u015f gibi bir his vererek ger\u00e7ekten \u00fcretim yap\u0131lmamas\u0131 ve \u00e7evreye olan olumsuz etkisinin aza indirilmesine olanak sa\u011flamaktad\u0131r.<\/p>\n<p>Metaverse&#8217;\u00fcn sundu\u011fu bir di\u011fer imkan ise sanal deneme kabinleri. Sanal deneme kabini neredeyse her yerde bulunan ma\u011faza i\u00e7i deneme kabinlerinin \u00e7evrimi\u00e7i e\u015fde\u011feridir. Washington merkezli Amerikan moda perakendecisi olan Nordstrom da eBay taraf\u0131ndan geli\u015ftirilen sanal ger\u00e7eklik teknolojisi kullanarak m\u00fc\u015fterilerine sanal deneme kabininde <a href=\"https:\/\/thisisretail.com.au\/blog\/nordstrom-partners-ebay-launch-interactive-mirrors\/\" title=\"Nordstrom Partners With eBay To Launch Interactive Mirrors\" target=\"_blank\" rel=\"noopener\">ger\u00e7ek\u00fcst\u00fc bir deneyim sunuyor<\/a>. Ayn\u0131 \u015fekilde Walmart&#8217;a ait olan Zeekit ise \u00fcr\u00fcnleri <a href=\"https:\/\/zeekit.me\/\" title=\"Zeekit is revolutionizing the way we shop for clothes online\" target=\"_blank\" rel=\"noopener\">sanal deneme imkan\u0131 sunan<\/a> bir uygulamad\u0131r. Yine ilk sanal deneme kabinine \u00f6rnek olarak Topshop firmas\u0131n\u0131n, Moskova ma\u011fazas\u0131na kinect destekli <a href=\"https:\/\/www.retail-innovation.com\/topshop-in-moscow-had-a-virtual-fitting-room-on-trial\" title=\"Topshop in Moscow had a virtual fitting room on trial\" target=\"_blank\" rel=\"noopener\">sanal bir montaj odas\u0131 kurmas\u0131<\/a> \u00f6rnek g\u00f6sterilebilir. <\/p>\n<p>B\u00fcy\u00fck markalar ayn\u0131 zamanda sanal ger\u00e7eklik teknolojileri kullan\u0131larak <a href=\"https:\/\/fashionmagazine.com\/style\/vritual-runway-shows-ss21-recap\/\" title=\"How Nine Designers Used Virtual Runway Shows to Make a Statement This Season\" target=\"_blank\" rel=\"noopener\">sanal defileler<\/a> d\u00fczenlemektedir. Khaite, Moschino, Prada gibi k\u00f6kl\u00fc pek \u00e7ok marka bunu deneyimlemi\u015ftir. L\u00fcks markalardan biri olan Dior, 2015 y\u0131l\u0131nda kullan\u0131c\u0131lar\u0131 en son podyum \u015fovlar\u0131n\u0131n perde arkas\u0131na \u00e7eken sanal ger\u00e7eklik ba\u015fl\u0131\u011f\u0131 &#8220;Dior Eyes&#8221;\u0131 tan\u0131tt\u0131. Cihaz ayr\u0131ca ki\u015fiye Dior d\u00fcnyas\u0131na i\u00e7eriden bir <a href=\"https:\/\/www.nytimes.com\/2015\/09\/14\/t-magazine\/the-luxury-industry-embraces-virtual-reality.html\" title=\"The Luxury Industry Embraces Virtual Reality\" target=\"_blank\" rel=\"noopener\">bak\u0131\u015f da sunuyor<\/a>. <\/p>\n<p>Sanal ger\u00e7eklik teknolojilerinin sa\u011flad\u0131\u011f\u0131 bir di\u011fer avantaj ise moda tasar\u0131m s\u00fcrecinin maliyetini azalt\u0131yor olu\u015fu. DressX dijital pazar\u0131n\u0131n kurucusu Daria Shapovalova, gen\u00e7 bir tasar\u0131mc\u0131 olmak olman\u0131n zor oldu\u011funu ancak dijital moda ile herkesin bunu ba\u015farabilece\u011fini dile getiriyor ve ekliyor; <em>&#8220;Bu, tasar\u0131mc\u0131lar ve yarat\u0131c\u0131lar i\u00e7in sekt\u00f6r\u00fc demokratikle\u015ftirme f\u0131rsat\u0131. Sadece siz ve diz\u00fcst\u00fc bilgisayar\u0131n\u0131z.&#8221;<\/em> Bir ba\u015fka r\u00f6portaj\u0131nda ise dijital d\u00fcnyan\u0131n bar\u0131nd\u0131rd\u0131\u011f\u0131 potansiyellere <a href=\"https:\/\/www.lofficiel.cy\/fashion\/dressx-new-fashion-reality\" title=\"DressX \u2013 Future of Fashion\" target=\"_blank\" rel=\"noopener\">dikkat \u00e7ekiyor<\/a> <em>&#8220;burada b\u00fcy\u00fck bir potansiyel g\u00f6r\u00fcyoruz. Dijital giysiler, Millennials ve GenZ&#8217;nin \u00f6zlem duydu\u011fu bir \u015feydir.&#8221;<\/em> <\/p>\n<h4>Etkileyici Pazarlama ve Metaverse<\/h4>\n<p>Bilindi\u011fi \u00fczere &#8220;etkileyici pazarlama&#8221; (&#8220;influencing&#8221;) sosyal etkiye sahip olan internet \u00fcnl\u00fclerinin onaylar\u0131n\u0131 veya \u00fcr\u00fcn yerle\u015fimlerini i\u00e7eren bir sosyal medya pazarlamas\u0131 t\u00fcr\u00fcd\u00fcr. Sanal influencerlar aras\u0131nda yer alan Lil Miquele, Bermuda, Koffi Gram gibi Sanal \u0130nsanlar (&#8220;Vitural Human&#8221;) olarak adland\u0131rabilece\u011fimiz kurgusal karakterler g\u00fcnl\u00fck kombinlerini sosyal medyada \u00e7ok say\u0131l\u0131 takip\u00e7ileri ile payla\u015fmaktad\u0131rlar. Bu kurgusal karakter aras\u0131nda yer alan Lil Miquele en \u00e7ok ilgi \u00e7eken isimlerden olup <a href=\"https:\/\/thecurrentdaily.com\/2018\/02\/27\/prada-enlists-computer-generated-influencer-ss18-show\/\" title=\"Prada enlists computer-generated influencer to promote Fall 18 show\" target=\"_blank\" rel=\"noopener\">Prada<\/a>, Vans, Calvin Klein gibi b\u00fcy\u00fck markalarla i\u015f birli\u011fi yapm\u0131\u015ft\u0131r.<\/p>\n<h4>Fikri M\u00fclkiyet Hukuku A\u00e7\u0131s\u0131ndan De\u011ferlendirme<\/h4>\n<p>L\u00fcks markalar\u0131n sanal d\u00fcnyaya giri\u015fi, Metaverse&#8217;de fikri m\u00fclkiyet haklar\u0131n\u0131n korunmas\u0131na ili\u015fkin endi\u015feleri art\u0131rd\u0131. Nike sanal ortamlarda kullan\u0131lmak \u00fczere Nike markal\u0131 sanal ayakkab\u0131, giysi ve aksesuar \u00fcretme ve satma niyetini belirten yedi yeni ticari marka ba\u015fvurusunda bulundu.<\/p>\n<p>Ralph Lauren de, meta veri taban\u0131nda fikri m\u00fclkiyet haklar\u0131n\u0131 koruma ihtiyac\u0131n\u0131n giderek artt\u0131\u011f\u0131n\u0131 belirterek, ABD ve Avrupa Birli\u011fi&#8217;nde, &#8220;sanal giysi i\u00e7eren&#8221; &#8220;Metaverse ile ilgili mal\/hizmetler i\u00e7in, \u00e7evrimi\u00e7i sanal d\u00fcnyalarda kullan\u0131m i\u00e7in aksesuarlar&#8221;, &#8220;\u00e7evrimi\u00e7i, indirilemeyen sanal giysiler ve sanal ortamlarda kullan\u0131m i\u00e7in aksesuarlar&#8221; ve &#8220;indirilebilir sanal \u00fcr\u00fcnler, yani ayakkab\u0131, giysi, aksesuarlar&#8221; s\u0131n\u0131flar\u0131 i\u00e7in ticari <a href=\"https:\/\/www.marks-clerk.com\/insights\/the-metaverse-and-the-implications-for-intellectual-property-rights-for-fashion-brands\/\" title=\"The Metaverse and the implications for Intellectual Property rights for fashion brands\" target=\"_blank\" rel=\"noopener\">marka ba\u015fvurusunda bulundu<\/a>. <\/p>\n<p>Uygulamada ya\u015fanan uyu\u015fmazl\u0131klara en b\u00fcy\u00fck \u00f6rneklerden birisi ise Herm\u00e8s, Birkin \u00e7antas\u0131ndan ilham alan NFT sanat eseri MetaBirkin&#8217;in daha \u00f6nce Haziran 2021&#8217;de 23.500 dolara sat\u0131lan dijital sanat\u00e7\u0131 Mason Rothschild&#8217;e kar\u015f\u0131 NFT&#8217;lerin <em>&#8220;Herm\u00e8s&#8217;in fikri m\u00fclkiyet ve ticari marka haklar\u0131n\u0131 ihlal etti\u011fi ve meta veri taban\u0131ndaki sahte Herm\u00e8s \u00fcr\u00fcnlerinin bir \u00f6rne\u011fi oldu\u011fu&#8221;<\/em> gerek\u00e7esi ile <a href=\"https:\/\/www.elle.com\/uk\/fashion\/a38536774\/birkin-bag-nft\/\" title=\"Birkin NFT: Everything You Need To Know About The &#039;Handbag&#039; Of The Future\" target=\"_blank\" rel=\"noopener\">yasal i\u015flem ba\u015flatmas\u0131d\u0131r<\/a>. <\/p>\n<p>Fikri M\u00fclkiyet Hukuku a\u00e7\u0131s\u0131ndan de\u011finilmesi gereken bir di\u011fer husus ise markalar\u0131n sanal \u00fcr\u00fcnler \u00fczerindeki logolar\u0131nda fikri m\u00fclkiyet haklar\u0131 olsa bile, sanal giysiler olu\u015fturmak i\u00e7in bir yaz\u0131l\u0131m \u015firketi \u00e7al\u0131\u015ft\u0131rd\u0131klar\u0131nda aralar\u0131nda olu\u015facak <a href=\"https:\/\/www.forbes.com\/sites\/brookerobertsislam\/2020\/11\/03\/digital-fashion-who-really-owns-the-ip-rights\/\" title=\"Digital Fashion: Who Really Owns The IP Rights?\" target=\"_blank\" rel=\"noopener\">fikri m\u00fclkiyet hakk\u0131 sorunlar\u0131<\/a>. Bu husus yaz\u0131l\u0131m lisans sahibi, orijinal tasar\u0131mc\u0131, aralar\u0131nda s\u00f6zle\u015fme vb. etkenler \u00e7er\u00e7evesinde de\u011ferlendirildi\u011finde farkl\u0131 yan\u0131tlar verilebilecektir.<\/p>\n<h4>Sonu\u00e7<\/h4>\n<p>Sanal ger\u00e7eklik teknolojileri ve metaverse platformu di\u011fer sekt\u00f6rler gibi moda sekt\u00f6r\u00fcne de do\u011frudan etki etmektedir. Sekt\u00f6re \u00e7e\u015fitli f\u0131rsatlar sunmakta ve ayn\u0131 zamanda fikri m\u00fclkiyet haklar\u0131 bak\u0131m\u0131ndan yeni tart\u0131\u015fmalar yaratmaktad\u0131r. T\u00fcm bu tart\u0131\u015fmalar\u0131n yan\u0131nda dijital ve sanal d\u00fcnya birbiri ile b\u00fct\u00fcnle\u015fmekte oldu\u011fu ka\u00e7\u0131n\u0131lmaz bir ger\u00e7ek. <\/p>\n<p>Art\u0131k ger\u00e7ek hayatta \u00fczerimizde sadece bir ti\u015f\u00f6rt oldu\u011fu halde, bir i\u015f toplant\u0131s\u0131na siyah kravatl\u0131 bir elbise ile gelebilece\u011fiz; veya ger\u00e7ek hayatta hi\u00e7 dokunulmam\u0131\u015f l\u00fcks bir ceketin foto\u011fraf\u0131n\u0131 Instagram&#8217;da payla\u015fabilece\u011fiz. Yazar ve f\u00fct\u00fcrist Cathy Hackl&#8217;in de dedi\u011fi gibi; <em>&#8220;Yaln\u0131zca bir meta veri deposu var, ancak bir\u00e7ok meta d\u00fcnya var, t\u0131pk\u0131 internette bir\u00e7ok web siteniz oldu\u011fu gibi ve bu sadece sanal de\u011fil, ayn\u0131 zamanda fiziksel d\u00fcnyay\u0131 da kaps\u0131yor. T\u00fcm bunlar fiziksel ve dijitalin yak\u0131nsamas\u0131d\u0131r.&#8221;<\/em><\/p>\n<p>Konu hakk\u0131nda t\u00fcm sorular\u0131n\u0131z i\u00e7in <a href=\"https:\/\/unsallaw.com\/our-people\/burcak-unsal\/\" title=\"Bili\u015fim hukuku uzman\u0131 Avukat Bur\u00e7ak \u00dcnsal\">Bur\u00e7ak \u00dcnsal<\/a> ve <a href=\"https:\/\/unsallaw.com\/our-people\/kardelen-kilic\/\" title=\"Telif haklar\u0131 uzman\u0131 Avukat Kardelen K\u0131l\u0131\u00e7\">Kardelen K\u0131l\u0131\u00e7<\/a>&#8216;a ula\u015fabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Metaverse i\u00e7in sanal ger\u00e7ekli\u011fin ve Internet&#8217;in ileri a\u015fama platformu ve uygulamas\u0131 diyebiliriz. Nas\u0131l ki 1990&#8217;lar\u0131n sonunda ak\u0131ll\u0131 telefonlar\u0131m\u0131z ve o telefonlar \u00fczerinde kulland\u0131\u011f\u0131m\u0131z binlerce \u00e7e\u015fitli online uygulama ve elektronik ticaret&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[113],"tags":[218,215,221,214,220,217,222,219,216],"class_list":{"0":"post-7408","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hukuk","8":"tag-artirilmis-gerceklik","9":"tag-fikri-mulkiyet","10":"tag-hazir-giyim","11":"tag-metaverse","12":"tag-moda","13":"tag-sanal-gerceklik","14":"tag-sanal-magaza","15":"tag-tasarim","16":"tag-telif"},"_links":{"self":[{"href":"https:\/\/unsallaw.com\/tr\/wp-json\/wp\/v2\/posts\/7408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unsallaw.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unsallaw.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unsallaw.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/unsallaw.com\/tr\/wp-json\/wp\/v2\/comments?post=7408"}],"version-history":[{"count":1,"href":"https:\/\/unsallaw.com\/tr\/wp-json\/wp\/v2\/posts\/7408\/revisions"}],"predecessor-version":[{"id":7412,"href":"https:\/\/unsallaw.com\/tr\/wp-json\/wp\/v2\/posts\/7408\/revisions\/7412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unsallaw.com\/tr\/wp-json\/wp\/v2\/media\/7409"}],"wp:attachment":[{"href":"https:\/\/unsallaw.com\/tr\/wp-json\/wp\/v2\/media?parent=7408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unsallaw.com\/tr\/wp-json\/wp\/v2\/categories?post=7408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unsallaw.com\/tr\/wp-json\/wp\/v2\/tags?post=7408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}